Content and Brand Strategist
Content marketing strategy
Editorial and communications strategy
Content development and management
Content audits and inventories
Workshops and training
Why you'll enjoy working with Melinda Belcher:
Energetic, optimistic and enthusiastic mindset
Solid background in content concepting and development, as well as management of branded digital properties and content marketing campaigns
Over ten years spent creating and implementing branded content style guidelines—Melinda’s helped build many brands you know and love
Confidence and experience deploying a full team across several projects (and geographies) while ensuring the overall quality and consistency of content produced
Melinda Belcher presents on Global Content Strategy at Content Strategy Applied 2014.
Check out some of Melinda's thought leadership on content experience design:
Tips and tricks for adapting content strategy to the scrum framework. Presented at Confab 2015.
Taking your content on the road—best practices for global expansion with regard to translation and localization of content. Presented at Content Strategy Applied 2014.
Brand Voice basics and the six rules for bringing your brand's voice to life.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
Contact Melinda Belcher