Make friends and influence people...
through targeted content experiences
Melinda Belcher can help you design, create, curate and source content that will grow your brand like whoa.
through targeted content experiences
Melinda Belcher can help you design, create, curate and source content that will grow your brand like whoa.
Here's some killer content work Melinda Belcher did for:
ecomagination.com
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As frog’s first ever content strategist, Melinda worked to redesign ecomagination.com from a content perspective, breathing life into static wireframes. She created a killer editorial team and crackerjack staff of knowledgeable writers in the science, energy and green spaces. Melinda taught an agency and a company how the publishing model works, and how to make it work for them—positioning GE as a thought leader and positive presence among key influencers.
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Read about Melinda's "visionary content factory"
Check out the frog case study
Take a look at the ecomagination writer's guide
See ecomagination featured on siteinspire
Check out the frog case study
Take a look at the ecomagination writer's guide
See ecomagination featured on siteinspire
UNICEF Emergency Response Simulation Game
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Melinda developed the first paper prototype of the UNICEF Emergency Response Simulation Game, a two-hour, immersive experience designed to illustrate the challenges of humanitarian relief work. Players gather in a conference room or similar space, where they are organized into 5 content specific teams. A web application accessed on a computer acts as a guide for play. Through the course of the game, players must work within their team and across teams to complete a collection of various tasks, culminating in submitting a supply plane order to UNICEF headquarters in Copenhagen.
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See the Core 77 Design Award
Learn more about the UNICEF Emergency Response Simulation Game
Learn more about the UNICEF Emergency Response Simulation Game
Dos Equis Most Interesting Academy
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Melinda headed up the production team for Dos Equis' "Most Interesting Academy" online magazine. She created an editorial calendar of manly and exotic topics to cover, hired an editorial staff and created an extensive and influential network of bloggers, influencers and content creators. Melinda handled briefing of all partner agencies, as well as client and internal teams, for all projects associated with the Most Interesting Academy, in addition to providing direction for all visual assets including photography, video and design.
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Girl Scout Daisy "Welcome to the Daisy Flower Garden"
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Melinda researched existing Girl Scout Daisy programs across the nation to understand the great work volunteers were already doing with girls. Leveraging current best practices, Melinda came up with the Daisy Flower Garden concept to tie fun learning activities together into a project-based narrative about Girl Scouting. Melinda and her team tested the Daisy Flower Garden concept in focus groups and hired a vendor to bring the curriculum to life. In Welcome to the Daisy Flower Garden, Girl Scout Daisies learn about the Girl Scout Promise and Law while planting a mini-garden, composting, or even talking to a beekeeper. Then they do a project using their new skills to help others or to improve their community.
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