Building content teams and communities.
Melinda Belcher
Strategy and design executive
Content and communications expert
Community builder
Professional speaker
I can help you:
Build and scale your team
Lead through uncertainty
Simplify the complex
Trusted by organizations you’ve actually heard of:
ABOUT MELINDAFrom brand strategy, to product design, I've learned how to solve all kinds of problems through the strategic deployment of information.
A veteran of New York design and marketing agencies, I've worked on many different types of projects with a wide range of corporate partners.
Here are a few recent project highlights:
Data-driven content decisions
Defined content guidelines for J.P. Morgan Wealth Plan, including CTA experimentation that lead to 40% increase in engagement.
End-to-end content design
Led the content design of Mastercard Click to Pay, from technical specifications to global EMVCo payments solution used by millions, reducing checkout times by 50%.
Holistic messaging strategy
Helped 400k new-to-credit cardholders stay on track for an upgrade to Freedom Unlimited with a comprehensive communications strategy, including banker training and customer outreach.
Upcoming events
The Experimentation Advantage
What if a small tweak in your content could double engagement? In this talk, we’ll explore how experimentation—through A/B testing, personalization, and user insights—can transform content strategy into measurable success.
We’ll uncover the power of testing small changes, learning from failure, and fostering a culture of continuous improvement. Whether you’re a designer, marketer, or strategist, you’ll walk away with a new mindset: content isn’t just created—it’s discovered through experimentation.
Community SpotlightUX Content Design NYC
Founded in 2018, we host spirited discussions for product-focused content teams with partners such as Figma, Google and Verizon.
👉 Learn more about our community
👉 Follow UX Content Design NYC on Eventbrite
What I’ve been up to recently
Author interview
Watch my interview with Sarah Johnson, author of Content-First Design. In our conversation, Sarah outlines a clear, practical process for putting content at the center of product design—from early conversations through launch.
Keynote speaker
Watch my keynote speech on Building Influence at LavaCon 2024. I discuss strategies for building and maintaining influence in a professional setting. I talk about establishing credibility, cultivating a positive work culture, and investing in personal growth through mentorship and effective communication. View the slideshow
Thought leadership
Watch my talk on Leadership tips from a MOM (Manager of Managers) at Lead with Tempo 2023. Drawing on humor and real-world experience, I share simple strategies for leading with empathy, adaptability, and confidence.