Building content teams and communities.

Melinda Belcher

Strategy and design executive

Content and communications expert
Community builder
Professional speaker

Trusted by organizations you’ve actually heard of:

ABOUT MELINDA

From brand strategy, to product design, I've learned how to solve all kinds of problems through the strategic deployment of information.

A veteran of New York design and marketing agencies, I've worked on many different types of projects with a wide range of corporate partners.

Here are a few recent project highlights:

Data-Driven Content Decisions

Defined content guidelines for J.P. Morgan Wealth Plan, including CTA experimentation that lead to 40% increase in engagement

End-to-End Content Design

Led the content design of Mastercard Click to Pay, from technical specifications to global EMVCo payments solution used by millions, reducing checkout times by 50%

Experiments

Helped 400k new-to-credit cardholders stay on track for an upgrade to Freedom Unlimited with a holistic communications strategy

Upcoming events

The Experimentation Advantage

What if a small tweak in your content could double engagement? In this talk, we’ll explore how experimentation—through A/B testing, personalization, and user insights—can transform content strategy into measurable success.

We’ll uncover the power of testing small changes, learning from failure, and fostering a culture of continuous improvement. Whether you’re a designer, marketer, or strategist, you’ll walk away with a new mindset: content isn’t just created—it’s discovered through experimentation.

Book your ticket